Three names, two businesses
Joybuy, JoyaBuy and JoyaGoo get mixed up constantly. Only one of them is relevant if you want agent links for a spreadsheet.
| Name | What it is | Where to read more |
|---|---|---|
| Joybuy | JD.com's European online shop, launched 16 Mar 2026 | This page |
| JoyaBuy | Shopping agent's old name | JoyaBuy page |
| JoyaGoo | The same agent since 31 Mar 2025 | JoyaGoo page |
If you want agent spreadsheet links, you want JoyaGoo, not Joybuy.
What Joybuy is
JD.com is one of China's largest retailers. Joybuy is its push into European retail, launched simultaneously in the UK, Germany, France, the Netherlands, Belgium and Luxembourg on 16 March 2026, according to Retail Insight Network. It runs on JD's own logistics network, JoyExpress, with more than 60 warehouses and depots, and at launch promised same-day delivery in London, Birmingham and other UK cities for orders before 11am. It also introduced a membership scheme, JoyPlus. In short, it behaves like a European online retailer that happens to be Chinese-owned.
A European-stocked retailer, not a China-direct app.
Joybuy compared with Hacoo
| Question | Joybuy | Hacoo |
|---|---|---|
| Ships from | European warehouses | China and vendors |
| Delivery to the UK | Same day in some cities at launch | 15–25 days after 3–5 business days' processing |
| Countries at launch | UK, DE, FR, NL, BE, LU | Ships to many countries; estimates vary by country |
| Typical use | Things you need soon, easy returns | Low-priced fashion finds |
Because Joybuy ships from warehouses in Europe, your order isn't a parcel arriving from China, so the low-value import rules that shape Hacoo orders shouldn't apply in the same way; check the checkout total and terms for your country. Our London and Berlin pages explain those parcel rules for Hacoo orders.
Speed and local returns on Joybuy; low prices and slow delivery on Hacoo.
Why there's no Joybuy spreadsheet culture
Finds spreadsheets exist because some platforms are hard to search or buy from: Taobao and Weidian need agents, Hacoo hides much of its stock behind an app and regional settings. A retailer with searchable local stock and fast delivery gives people less reason to swap link lists. Autocomplete for "joybuy spreadsheet" shows nothing beyond the bare term, which supports that.
Easy shops don't generate spreadsheets.
Where to go next
If you were after agent links, go to JoyaGoo or the full agent status list. If you want low-priced fashion, start from the Hacoo spreadsheet guide. For a single delivered price on a China-sourced item, our WhatsApp service takes a link or screenshot.
Pick the right name first; everything else follows.
How to check you're on the right site
Because the names are so close, it's easy to end up on the wrong one. A few checks settle it quickly. If the site sells products from European warehouses with fast local delivery, you're on JD's Joybuy. If it asks you to paste a Taobao, Weidian or 1688 link, or talks about warehouse photos and choosing a shipping line, you're on an agent, and the agent that used to be called JoyaBuy now lives at joyagoo.com. If a site uses the JoyaBuy name and asks you to pay, check the domain carefully before going further, because old names attract look-alikes. Our JoyaBuy page explains how to update rows that still use the old agent address.
Local warehouse shop: Joybuy. Paste-a-link agent: JoyaGoo.
When a European shop beats both Hacoo and agents
For some purchases, speed and easy returns matter more than the lowest price: a jacket for a trip next week, shoes you'll need to try in two sizes, or a gift with a deadline. A European-stocked shop wins those cases. Hacoo's estimate to the UK is 15–25 days after processing, and an agent order takes similar time plus your photo review. Keep Hacoo and agents for planned, price-sensitive buying.
Deadlines and easy returns favour local stock.
Our short answer: use the name that matches what you want to do, and the right site follows.
That small check saves a lot of confusion.
Joybuy questions
What is Joybuy?
Joybuy is JD.com's online retail platform for Europe. According to Retail Insight Network, it launched on 16 March 2026 across the UK, Germany, France, the Netherlands, Belgium and Luxembourg, backed by JD's JoyExpress logistics network with over 60 warehouses and depots. It sells products from local stock with fast delivery, more like a European online retailer than a China-direct app.
Is Joybuy the same as JoyaBuy?
No. JoyaBuy was a shopping agent, buying from Chinese marketplaces on your behalf, and it renamed itself JoyaGoo on 31 March 2025. Joybuy is JD.com's European shop. The names differ by one letter, which is why searches get mixed up. Our JoyaBuy and JoyaGoo pages cover the agent; this page covers JD's shop.
How fast is Joybuy delivery?
At launch, Joybuy offered same-day delivery in London, Birmingham and other UK cities on orders placed before 11am, according to Retail Insight Network's March 2026 report. That's a different league from Hacoo's estimate of 15–25 days to the UK after 3–5 business days of processing, because Joybuy ships from European warehouses rather than from China.
Is there a Joybuy spreadsheet of finds?
We found no established finds lists for Joybuy; autocomplete shows only the bare term. That fits a conventional retailer with searchable local stock: there's less reason to share link lists when the shop's own search and delivery are straightforward. Most people typing 'joybuy spreadsheet' seem to be looking for the JoyaBuy agent instead.
Should a Hacoo shopper use Joybuy?
For items you need quickly, or want to return locally, a European-stocked shop like Joybuy is worth comparing. Prices may be higher than Hacoo's, but delivery is far faster and returns are domestic. For trend pieces at the lowest price, Hacoo or an agent route remains the usual choice. Compare total cost and delivery time for the specific item.